For Immediate Release

For Immediate Release #184: An Incomprehensible Disaster

06.24.2019 - By Neville Hobson and Shel HoltzPlay

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The June edition of “The Hobson and Holtz Report” features Neville Hobson and Shel Holtz talking about these stories:

* Boeing’s Max 737 crisis is a textbook case of ignoring standards of crisis communication

* Mary Meeker’s annual Internet Trends report has a lot of meat for communicators

* Privacy policies are an incomprehensible disaster

* North Face and its ad agency thought it was clever gaming Wikipedia. Now they’re sorry.

* A privacy issue with precise-location tagging led Twitter to remove the feature despite some noble uses for it.

* Is voice overhyped…even as an Alexa Skill takes home a big prize at Cannes Lions?

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

The next episode of For Immediate Release will be posted on Monday, June 24.

Links from This Week’s Episode

* Boeing Max 737 jet crisis: we should’ve been more open, says CEO

* Boeing Says It Has No Plans to Change the Name of the 737 MAX

* International Airlines Group Announces Intent to Buy 200 Boeing 737 MAX Airplanes

* Why Airbus isn’t pouncing on Boeing’s 737 MAX turmoil

* Mary Meeker’s 2019 Internet Trends Report: 11 Highlights and Lots of Industry Insight

* 10 Takeaways from Mary Meeker’s 2019 Internet Trends Report

* Mary Meeker’s Most Important Trends on the Internet

* We Read 150 Privacy Policies. They Were an Incomprehensible Disaster

* Hart Scientific Y2K Readiness

* North Face Apologizes For Wikipedia Search Marketing Blunder

* Twitter is removing precise-location tagging on tweets — a small win for privacy but a small loss for journalists and researchers

* Is voice over-hyped? A new survey suggests lower adoption than previously thought

* How 360i Built Marketing’s Most Ambitious Voice Skill to Date in Just 3 Months

* Pandora Debuts Digital Audio Consultancy Ahead of Cannes

Links from Dan York’s Report

More episodes from For Immediate Release