For Immediate Release #32: Sorry about the unethical PR

FIR tech correspondent Dan York jumped in to guest-host the episode while Shel tended to new grandfather duties; his daughter gave birth to a beautiful baby girl a few days early! Today’s panel includes digital and visual content marketing, social media, and online reputation speaker and consultant Krishna De (who also hosts the newest FIR podcast, Talking Social Business); author, investor, and networking expert J. Kelley Hoey, who is also one of the 100 most influential women on Twitter; and B.L. Ochman, a digital pioneer and interactive content and social media consultant.

These were the topics of discussion:

* The challenges for marketers in Facebook’s latest algorithm tweak, which emphasizes content people actually spend time reading

* A survey reveals that the public wants CEOs on social media, but they don’t want them to get personal

* A look at the Facebook Live API and how some brands are already taking advantage of it

* The apology from the chancellor at UC Davis, who used ethically-questionable SEO techniques to bury references to the controversy sparked by pepper-spraying of students involved in a peaceful protest

* Dan York reports on the White House’s behind-the-scenes look at President Obama’s trip to Hanover Messe, Snapchat’s filter to raise awareness of the hazards of texting and driving, Snapchat’s face-swap feature, and surprising demographics revealing that two-thirds of Snapchat’s user base are over 18

* YouTube’s launch of 360-degree video

* The inevitable piling on of brands taking advantage of Prince’s untimely passing

* A listener comment from former FIR podcast host Rachel Miller of All Things IC

Connect with our panelists on Twitter at @bizgrowthmedia (Krishna De), @jkellyhoey, and @whatsnext (B.L. Ochman).

Links to the source material for this episode are on Delicious.

Note: Delicious has been down for a couple days. The links for this episode can be found on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Krishna De is a digital strategy and social media communications speaker, commentator, educator, and mentor. She manages the Certificate in Social Media Communication for the PR Institute of Ireland. Before establishing her own business, Krishna was on the board of a FTSE 100 company in Asia, North America, Western and Eastern Europe. She now works with clients from around the world. Krishna is particularly interested in visual storytelling using short form video and mobile live streaming, and how to develop visual content from quote images to GIFs, and from photographs to online video with just your smartphone. She has a website and a show, Live Stream Insiders, and is the host of Talking Social Business here on the FIR Podcast Network, Talking Social Business.

Author and investor Kelly Hoey is a networking expert whose forthcoming book Build Your Dream Network is to be released in January 2017 by Tarcher Perigee. Kelly has reinvented her career from corporate lawyer to influencer, author and investor. In addition to her portfolio of angel investments (Levo League, Hullabalu, Smigin, CloudPeeps, flowthings.io), she is a LP in Laconia Capital Group. Kelly advises several emerging company initiatives (NZTE and CTA) and is an adjunc...