Chris Archer is the co-owner and co-founder of JOIY - a New Zealand-based wine company specialising in canned wine. Chris talks about pioneering and trying to change consumers' and the wine industry's perception of cans! Most of the wine is exported and it hasn't been an easy journey, but Chris - who runs and owns the company with his wife, Cath Archer, loves what he does - as does the critiques as several of JOIY's wines have won prestigious awards!