In this episode, Alex Crisp talks to Eshchar Ben-Shitrit, the dynamic CEO and co-founder of Redefine Meat, a trailblazing company revolutionizing the food industry with its 3D-printed, plant-based meat products. Founded in Israel, Redefine Meat uses cutting-edge 3D printing technology to recreate the taste, texture, and appearance of animal meat without the environmental impact of traditional farming. Ben-Shitrit’s vision is clear: to provide a sustainable, ethical, and delicious alternative to conventional meat, making plant-based options appealing to even the most dedicated meat lovers. Under his leadership, Redefine Meat has expanded rapidly, collaborating with chefs and distributors worldwide, and redefining what’s possible in the plant-based food space. Join us as we explore Eshchar’s journey, the technology behind Redefine Meat, and how he envisions the Future of Food for a changing planet.