The Coach's Playground

For Things to Change I Have to Change with Anthony Marmora


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What spurs people to take action? How do they decide to choose you instead of your competitor?

Indeed, the online world, as they say, is already inundated with messages from different fitness coaches. Grabbing people's attention is just one tough act to do. How do you let them resonate with you?

Showing your vulnerability is one key. On top of that, you've got to learn how to communicate your value. When that becomes clear, the rest follows.

Anthony Marmora has eight years of experience in the fitness world as a coach. He's had the opportunity to meet and transform the lives of so many people. He created The FIT Room in 2015 after four years of in-home training and running boot camps out of other people's gyms. The goal of The FIT room is to change and inspire the fitness world, and all the amazing people out there looking to be healthy, lean, and FIT. They are in phase 1 of influencing over 1 million people by the year 2030. That's his why. That's his passion. The FIT room helps you reach your goals, starting with his help and of his amazing team. 

In this episode, Anthony shares about his journey from being fit to fat to fit. There are so many lessons to learn from his failure to lose weight.

He underscored the importance of a coach and an accountability partner. Sometimes we fail to live up to expectations. With them around, you are propelled to step up every time.

You can never discount the fact the support system plays in your success. Have a good one that only has your best interest at heart to call you out and cheer you on towards meeting your goal.

As with authenticity, vulnerability relates well with your audience. Show them more of that; before you know it, they will identify with you and choose you to journey with them in their transformation.

About growing your online business, only have the growth mindset ever burning in you. Put in the time and effort. Give value and more value. That will see you through your business success.

The pandemic has done its damage but has accelerated a lot of things in other aspects. That's for you to see the opportunities right there. Let your creativity work to your advantage.

Consistency wins, is probably the biggest lesson that I've learned versus perfection

 

  • Anthony Marmora

 

What you will learn from this episode:

03:25 - How did he start in the fitness industry?

05:22 - What's the best thing about having coaches?

07:25 - What it was like training ordinary people other than athletes

08:36 - The need to show up

09:30 - What contributed to The Fit Room's success

12:32 - The power of a support system

14:49 - That defining moment for Anthony

17:02 - His fit to fat to fit journey

20:10 - The lesson in his failure to lose weight

23:56 - People resonates with authenticity and vulnerability

26:21 - What was the shift online for his fitness class look like?

31:18 - The difficulties that come with shifting online and how it turned out for the better

32:00 - The importance of communicating value and getting them to act on their goals

33:56 - Business lessons on how to earn from 3k to seven figures

37:51 - There has to be something more and not just the workout

Connect With Anthony Marmora:

  • thefitroomlife.com
  • Facebook
  • YouTube
  • Instagram

Connect With Gavin McHale:

  • Gavinmchale.clickfunnels.com
  • LinkedIn
  • Instagram
...more
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The Coach's PlaygroundBy Gavin McHale

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