On this episode of On Foodable Weekly: Industry Pulse, we uncover another Artisan Food Find from the Summer Fancy Food Show in New York. As we have begun to see in recent months, condiments are slowly starting to take center stage. Items like vegan mayonnaise and unique pickles are just a couple condiments rising up in the ranks. An England-based company, The Foraging Fox, has gotten a head start with their 100% natural beetroot ketchup which they started creating three years ago.

The Foraging Fox was founded by Frankie Fox after having an abundance of apples and beetroot from her family’s crop. Shortly after, she enlisted friend and former colleague Desiree Parker to come on as co-founder. With a dedication to new ingredients and fresh thinking, the team spent the last three years perfecting their ketchup.

Aside from being natural, vegan-friendly, allergen-free, gluten-free, non-GMO, and free from high-fructose corn syrup, the beetroot ketchup is naturally nutrient packed. Beetroot is a superfood associated with an array of health benefits such as lowering blood pressure. Watch the episode above to learn more and stay tuned to the Artisan Food Finds series for more artisanal products!