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Chapters:

0:00-1:30 Intro

1:30-2:27 Alex's career

2:27-5:40 Timeline from launching to exiting the business

5:40-9:43 Motives for starting in the sunglasses niche

9:43-13:15 Utilizing FB ads earlier than others

13:15-16:10 Steps taken to ensure the sunglasses business succeeded

16:10-19:19 Power of having a brand that is still affordable

19:19-20:49 Alex's opinion on the Nude Project brand

20:49-21:40 Resonating with the customer without a personal brand

21:40-26:41 Getting well-known celebrities and athletes to promote the brand

26:41-29:40 Most successful/iconic collaboration

29:40-30:53 Motives for pursuing celebrities and athletes for brand marketing

30:53-32:36 Revenue from the sunglasses business

32:36-38:42 Reaching the optimal exit from the business

38:42-43:06 Scaling the current company

43:06-46:31 Would Alex exit current company?