<div class="article-sharing-wrapper is-tldr"> <div class="article-sharing-inner"> <div class="article-sharing article-sharing-top">Forbes Media CRO Mark Howard said the publisher is seeing success in its fight against ad blocking, convincing 8 million people to turn off their ad blockers or whitelist the site. Still, he views ad blocking as an “existential threat” to publishers. The answer isn’t as simple as shifting to subscriptions, either.</div> </div> </div>

Forbes Media CRO Mark Howard said the publisher is seeing success in its fight against ad blocking, convincing 8 million people to turn off their ad blockers or whitelist the site. Still, he views ad blocking as an “existential threat” to publishers. The answer isn’t as simple as shifting to subscriptions, either.

Forbes sales chief: Ad blocking is an ‘existential’ threat

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

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Forbes sales chief: Ad blocking is an ‘existential’ threat

Forbes sales chief: Ad blocking is an ‘existential’ threat