Our Forces Friday series concludes this week with an in-depth discussion of the Habit of the Present: Why would a consumer have to break a habit in order to buy a Roomba vacuum cleaner? Chris, Bob, and Ervin discuss the force using … Read More

Forces Friday: Habit of the Present

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Bob Moesta and Ryan Singer talk about their upcoming workshop in Detroit, August 28-29, 2019. Supply-side vs demand-side innovation Getting work done versus never-ending projects Ryan’s new book Shape Up How jobs on the demand side and shaping on the … Read More

Finding the Jobs and Shaping the Work

This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led … Read More

Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2

This is the first part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. At Autobooks we’re working hard to discover and build solutions for the struggles that small business owners face as they … Read More

Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1

In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … Read More

Adding Jobs-to-be-Done to a Persona-Based Product Development Process

This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to … Read More

Forces Friday: Habit of the Present

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