Ford strapped a Google Street View camera to a Bronco and mapped the brutal TransAmerica Trail across 13 states—finally bringing off-road routes to Google Maps. This isn’t just a slick marketing stunt; it’s a game-changer for adventurers tired of relying on outdated maps or expensive gear. Plus, with their new tech-heavy HQ and Amazon car shopping, Ford’s not just making cars—they’re building a whole ecosystem.