Tippie Leads

Forecasting Risk with Probability Markets


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Not all risks come from storms—some stem from political and economic shifts. For some, change means opportunity; for others, uncertainty. With the election behind us, how can we navigate risk beyond voting? Tippie’s Tom Gruca, through the Iowa Electronic Markets, has developed a remarkably accurate way to predict outcomes. In this episode, he explains how these markets help organizations manage risk. Then we'll hear from Tippie undergrad Anna Makarenko, on dealing with uncertainty while in high school—in Ukraine. And finally, we’ll bring it all together with a Final Tip(pie) just for you.


Learn More

  • More on Tom Gruca and his research
  • Iowa Electronic Markets
  • Watch Anna‘s story and those of other Tippie storytellers

  • Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Tippie LeadsBy Tippie College of Business | Nick Westergaard | University of Iowa