In episode #74 of Beyond Distribution with GTDC, host Frank Vitagliano welcomes Anthony Frot, Research Director at CONTEXT, for a timely conversation on the market intelligence. The conversation explores several channel GTM topics, including forecasting methodologies and country-level insights that help distributors, vendors and their partners understand the latest trends, opportunities and concerns in the fast-moving IT ecosystem. 

Frot also provides perspective on CONTEXT’s long-standing partnership with GTDC and explains how the organization collects, cleans and analyzes point-of-sale data from a number of sources to deliver a more consistent view of channel performance. CONTEXT continues to expand coverage beyond Europe into Asia Pacific and other parts of the globe while emphasizing the importance of localized market intelligence to the IT community. 

How are distributors, vendors and analysts collaborating to improve forecast accuracy? What do current market signals suggest for the second half of 2026? Why is country-level insight so important in understanding broader regional and global distribution trends? Check out this episode of Beyond Distribution with GTDC for those answers, as well as insights on the data, collaboration and market intelligence shaping the future of technology.