Transition to Zero

Forest River Talks the Cutaway Market


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Title: Transition to Zero: Exploring the Future of Transit with Forest River

Episode Description: Join host Jared Schnader as he delves into the world of advanced transit technologies with Doug Wright, President of Forest River's Bus and Marine Division. Discover insights into the evolving market of cutaway buses, the impact of COVID-19 on the industry, and the future of electric vehicles in transit.

Key Topics:

Introduction to Forest River: Doug Wright provides a comprehensive overview of Forest River's diverse divisions, from RVs to marine and bus manufacturing. Market Dynamics: Explore the shifts in the cutaway bus market pre- and post-COVID, including the rise of vans and the challenges of maintaining market share. Innovation and Responsibility: Learn about Forest River's commitment to building reliable buses for operators and mechanics, emphasizing the importance of stability, support, simplicity, and value. Electric Vehicle Transition: Doug discusses the gradual shift towards electric vehicles, the role of hybrids, and the importance of infrastructure and total cost of ownership. Customization Challenges: The episode addresses the complexities of over-customization in bus manufacturing and the benefits of standardization for efficiency and quality. Future Innovations: Doug shares insights into potential innovations in materials and technology that could enhance the safety and reliability of buses.

Notable Quotes:

"We have a tremendous responsibility to make sure that our buses are not only built really well, but when they do break down, they're back on the road quickly." "The look of the vehicle isn't what should be most important to the end user; it's everything else that continues to get better."

Conclusion: Doug Wright emphasizes the importance of innovation, responsibility, and collaboration in shaping the future of transit. As the largest cutaway bus manufacturer, Forest River is poised to lead the industry with reliable and advanced solutions.

Hashtags: #TransitInnovation #ElectricVehicles #ForestRiver #SustainableTransport

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Transition to ZeroBy Jared Schnader