If you're still thinking in terms of B2B or B2C you may well be missing the whole point.

In his new book The Ministry of Common Sense, Martin Lindstrom suggests that the important thing to remember is that your business is actually all about H2H...Human to Human.

Whether you're selling to another business or an end user, you're ultimately selling to another human.

Here's a link to the book - http://bit.ly/3obzdQd

And here's a link to the Part I of my 8 Part Interview with Martin on a range of topics from Branding to WeightWatchers to Wellness - https://bit.ly/3659Eu3

#commonsense #B2B #B2C