“If you want to grow your business, start tracking people—not just traffic.” – Mikael Dia

 

Episode Summary

In this power-packed episode of Another Expert Spotlight, Mikael Dia returns to break down the biggest data traps entrepreneurs face—and how to avoid them. If you've ever felt overwhelmed by analytics, stuck on what’s actually moving the needle, or confused by what metrics even matter… this is your episode.

Mikael walks us through the "P.A.P. Method" (People > Actions > Path) and shows how tracking individuals, rather than surface-level metrics, is the key to clarity, confidence, and conversion. He shares proven ways to work backward from key outcomes and explains why most business owners are wasting time optimizing the wrong steps of their funnel.

From assessing real conversion ceilings to using funnel forecasting for smarter testing, this conversation gives you the mindset shift and practical tools to extract powerful answers from your data—without the overwhelm.

What You’ll Learn

⏱️ [00:01:00] Why looking at individual people—not vanity metrics—matters more than ever

⏱️ [00:03:00] The P.A.P. Method: How to move from data chaos to profit clarity

⏱️ [00:04:30] How to track fewer people more effectively (and why 200 is the magic number)

⏱️ [00:08:00] Common mistake alert: Thinking your funnel “isn’t working” too soon

⏱️ [00:10:00] LIVE Funnel Breakdown – Mikael reverse-engineers a $27 offer funnel in real time

⏱️ [00:12:00] 3% VSL conversions vs. 18% opt-ins – where should you optimize first?

⏱️ [00:14:30] Why volume isn’t enough—understanding your true bottleneck

⏱️ [00:17:00] AOV matters: Could upsells or bumps bring you to break-even faster?

⏱️ [00:18:00] How to use Funnelytics to test changes, model scenarios, and drive clarity

⏱️ [00:20:00] Discipline over distraction: The real key for performance marketers

 

Noteworthy Quotes

•  “Don’t try to fix the leaks in your funnel before you figure out who’s making it through it.”
• “You don’t need more data—you need the right lens to look at the data you already have.”
• “Marketing is not about more ideas—it’s about more discipline.”
• “If it’s taking weeks to see if a funnel change worked, you’re optimizing in the wrong place.”

 

Action Steps for Listeners:

•  Identify your highest-value action (sale, signup, form submission)
• Work backward: What did those people do? Where did they come from? What path did they follow?
• Begin tracking People > Actions > Paths using tools like Funnelytics
• Avoid optimizing for everyone – optimize for the people already converting
• Use Mikael’s 200-rule: Validate changes only after 200 people pass a key funnel step

 

🔗 Connect with Mikael Dia

•  Website: https://funnelytics.io
• LinkedIn: https://linkedin.com/in/mikaeldia (watch for his secret profile picture tests!)

 

Final Thought

This simple mindset shift—from tracking traffic to understanding people—could be what finally scales your funnel and frees your time.

 🎧 Ready to scale smarter? Tune in now and rewire how you think about data.