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Forget the Agent Scripts & Farm Lists w/Jared Harman | TBN 014
Step into the story of a 25-year-old San Diego agent who refused to cold call, knock doors, or live on the traditional real estate hamster wheel—and still built a thriving business powered almost entirely by social media.
In this episode, Jared Harmon shares how he turned simple home tour videos into a magnetic brand that attracts first-time buyers, DINKs, and locals who already feel like they know him before they ever reach out.
You’ll hear how he:
Uses hyper-local content to dominate metro San Diego and become the trusted go-to for neighborhoods like North Park, South Park, and Bankers Hill.
Turns “comment interested” into a full conversion funnel that moves followers from DMs to phone calls, showings, and accepted offers—without spending a dollar on paid ads.
Delivers white-glove service with obsessive communication, lightning-fast responsiveness, and deep market knowledge that wins referrals from lenders, clients, and other agents.
Jared also opens up about:
Why dropping the polished “sales persona” and leaning into raw, authentic content suddenly unlocked way more trust and better clients.
The long, unorthodox three-year grind of posting before anything really popped—and what happened when one “imperfect” home tour unexpectedly hit 2 million views.
How social media lets him quietly “train” his audience, expand their buy box, and position himself as the solution long before they’re ready to transact.
His vision for scaling: building a team around his brand, leveraging showing partners, and becoming the local name for both buyers and listings in San Diego.
If you’re an agent tired of cold calling, an investor who relies on great agents, or an entrepreneur obsessed with leverage, this conversation will challenge how you think about attention, trust, and building a durable local brand in 2026 and beyond—while still leaving plenty of game that you’ll only catch by listening all the way through.
Thinking about building an ADU or need a team to manage your project properly? Visit: thebuildernation.com/partner
Follow Jared Harman:
Instagram: https://www.instagram.com/jaredharman.sd/
LinkedIn: https://www.linkedin.com/in/jaredharmansd/
Youtube: https://www.youtube.com/@jaredharmansd
Follow The Builder Brian:
- Instagram: https://www.instagram.com/thebuilderbrian/?hl=en
- LinkedIn: https://www.linkedin.com/in/briankoons/
- YouTube: https://www.youtube.com/@the_builderbrian
View all episodes
By Brian KoonsStep into the story of a 25-year-old San Diego agent who refused to cold call, knock doors, or live on the traditional real estate hamster wheel—and still built a thriving business powered almost entirely by social media.
In this episode, Jared Harmon shares how he turned simple home tour videos into a magnetic brand that attracts first-time buyers, DINKs, and locals who already feel like they know him before they ever reach out.
You’ll hear how he:
Uses hyper-local content to dominate metro San Diego and become the trusted go-to for neighborhoods like North Park, South Park, and Bankers Hill.
Turns “comment interested” into a full conversion funnel that moves followers from DMs to phone calls, showings, and accepted offers—without spending a dollar on paid ads.
Delivers white-glove service with obsessive communication, lightning-fast responsiveness, and deep market knowledge that wins referrals from lenders, clients, and other agents.
Jared also opens up about:
Why dropping the polished “sales persona” and leaning into raw, authentic content suddenly unlocked way more trust and better clients.
The long, unorthodox three-year grind of posting before anything really popped—and what happened when one “imperfect” home tour unexpectedly hit 2 million views.
How social media lets him quietly “train” his audience, expand their buy box, and position himself as the solution long before they’re ready to transact.
His vision for scaling: building a team around his brand, leveraging showing partners, and becoming the local name for both buyers and listings in San Diego.
If you’re an agent tired of cold calling, an investor who relies on great agents, or an entrepreneur obsessed with leverage, this conversation will challenge how you think about attention, trust, and building a durable local brand in 2026 and beyond—while still leaving plenty of game that you’ll only catch by listening all the way through.
Thinking about building an ADU or need a team to manage your project properly? Visit: thebuildernation.com/partner
Follow Jared Harman:
Instagram: https://www.instagram.com/jaredharman.sd/
LinkedIn: https://www.linkedin.com/in/jaredharmansd/
Youtube: https://www.youtube.com/@jaredharmansd
Follow The Builder Brian:
- Instagram: https://www.instagram.com/thebuilderbrian/?hl=en
- LinkedIn: https://www.linkedin.com/in/briankoons/
- YouTube: https://www.youtube.com/@the_builderbrian