Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop ABOUT THE BOOK: Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing.  Teams try everything they can to drive more traffic, leads, and signups.  Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers.  In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets.  This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company. It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth. ABOUT THE AUTHOR: Georgiana Laudi and Claire Suellentrop co-founded Forget the Funnel, a consultancy that helps SaaS teams reach and retain high lifetime value customers. Georgiana is a strategic advisor and speaker who's passionate about turning customer value into revenue-generating outcomes.  An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. And, interesting fact – she’s from Canada! Click here for this episode's website page with the links mentioned during the interview...  https://www.salesartillery.com/marketing-book-podcast/forget-funnel-georgiana-laudi

466 Forget The Funnel by Georgiana Laudi

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They Ask You Answer: Ein Revolutionär Simpler Ansatz Für Mehr Erfolg In Vertrieb Und Marketing, Angepasst An Die Digitalen Konsumenten Von Heute ABOUT THE BOOK This is the German-language edition of the bestseller "They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan, featured on  episode 258 of The Marketing Book Podcast in 2019. This interview starts in English and then is in German. ABOUT THE AUTHOR René Neubach is the founder of Content Glory. Born and raised in Vienna René has spent the last 25 years in different areas of digital marketing before joining the pharmaceutical industry in various marketing positions both in Europe and globally.  For the last ten years, René has worked as a consultant and business coach, focusing on developing content strategies for his clients and coaching marketing and salespeople to implement these strategies and tactics in their companies successfully.    ABOUT THE GUEST HOST Torsten Herrmann is a digital marketing consultant and Managing Director of the online marketing consultancy Chain Relations GmbH in Frankfurt and Leipzig.  Chain Relations is a digital marketing agency specializing in online lead generation and demand generation in B2B industries.  For over 25 years, he has supported B2B companies of all sizes in developing and optimizing their marketing and sales strategies.  He hosts the German-language podcast “Lasst die Kunden Kommen,” which is the same name as his business novel about inbound marketing and account-based marketing.  

BONUS! They Ask, You Answer in German by Rene Neubach

Introducing the Jordan Harbinger Show: I've been listening to Jordan Harbinger again recently and hope you enjoy it too.

Introducing the Jordan Harbinger Show

Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm ABOUT THE BOOK: You’ve probably tried to speak in public a few times before. Maybe your heart started racing, you had difficulty breathing, or you forgot what you wanted to say. You've tried a few different strategies, but nothing has worked. It sucks, right? Philipp Humm knows the struggle you’re going through right now. For years, speaking in public was the single thing he was most afraid of. Until he discovered the techniques you’re about to learn. In this book, you’ll master the techniques that have helped him overcome his fear of public speaking and feel excited to speak in public. They are the same techniques he used to prepare for his TEDx talk, which he’s taught in his workshops with companies including Google, Oracle, ASICS, Visa, Salesforce, Metlife, and EON. Some of the exercises are a bit unconventional. Some are weird. But they’re also the most effective in helping you feel confident about speaking in public. In this step-by-step guide, you’ll discover how to:  Give fewer f*cks about what other people think of you Structure your presentations following an effective 9-step process Turn any boring speech into a captivating performance Rehearse your presentation like a professional actor Get yourself into the zone with a powerful 10-minute warm-up routine  The techniques you’re about to learn have changed Philipp Humms’ life, and they’ve turned thousands of his clients into charismatic speakers. They will help you:  Get promoted faster Become the trusted expert in your industry Close more deals Teach and mentor others  Be the most interesting person to talk to, overcome your anxiety, and feel excited to speak in public! ABOUT THE AUTHOR: Philipp Humm is on a mission to help professionals worldwide reach their full potential through confident, authentic, impactful communication. He has helped thousands of sellers, leaders, and entrepreneurs worldwide use stories to inspire in business and beyond. His clients include Google, Visa, and Oracle, to name a few.  Before his speaking career took off, Philipp worked for nearly a decade at Uber, Bain & Company, and Blackstone.  He discovered his passion for performance arts (acting, improv., and storytelling) during his time in New York City while earning his MBA at Columbia University. His TEDx talk on "The Secret to Building Confidence" was selected as an Editor’s Pick by the global TED organization. He is also the author of The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales which was featured on episode 463 of The Marketing Book Podcast in 2023. And, interesting fact - according to page 18 of his previous book The StorySelling Method, he once received a testimonial that included, “He’s got a German accent that’s hotter than a pretzel straight out of the oven.” Click here for this episode's website page with the links mentioned during the interview...  https://www.salesartillery.com/marketing-book-podcast/public-speaking-confidence-philipp-humm  

486 Public Speaking With Confidence by Philipp Humm

The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan ABOUT THE BOOK: Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what matters – obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. The Customer Copernicus answers the following question: if it’s obvious and attractive, why is it so rare? And then it answers a second question because Tesco, O2, and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organizations to stay competitive by developing a more purposeful and innovative culture.  ABOUT THE AUTHOR: Charlie Dawson is the founder of The Foundation, a London-based consultancy established in 1999 to help organizations become customer-led to generate more decisive and sustained commercial success. He started his career in advertising. And, interesting fact - he earned an engineering degree from The University of Cambridge! Click here for this episode's website page with the links mentioned during the interview...  https://www.salesartillery.com/marketing-book-podcast/customer-copernicus-charlie-dawson

485 The Customer Copernicus by Charlie Dawson

The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown ABOUT THE BOOK: This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called "a life-changing book as much about life as it is about selling." What if the greatest salespeople on the planet are the opposite of who you think they are?   Everyone sells, every day. It's why the most successful people are so good at selling themselves, their ideas, or their products. Yet when people hear the word "sales" they think of some version of the overly confident, manipulative, "don't-take-no-for-an-answer" stereotype.  Because of these misperceptions, when they find themselves in a situation where they need to sell, they feel compelled to put on the persona of a "good salesperson."  But there's a disconnect between who we think good salespeople are and who they actually are. In any room, they're not the most self-confident, they're the most self-aware. They're not the most sociable, they're the most socially aware. And they don't succeed despite obstacles, they succeed because of obstacles.   Colin Coggins & Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in between in hopes of understanding why they're so extraordinary.  They found that as different as all these incredible people were, they all had an eerily similar approach to selling. It didn't matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extraverted, jovial or stoic - they were all unsold on what it meant to sell and unsold on who people expected them to be.   The Unsold Mindset reveals a counterintuitive approach to not just selling, but life.  This book is not about "building rapport," "objection handling," or "trial closes." It's a journey toward an entirely new mindset — because the greatest sellers on the planet aren't successful because of what they do, they're successful because of what they think.   Being a good person and a good salesperson aren't mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself. ABOUT THE AUTHORS: Colin Coggins and Garrett Brown are long-time sales leaders, practitioners, teachers, and best friends. They met at software startup Bitium, which they helped lead to an acquisition by Google.  They teach the popular course they created, "Sales Mindset for Entrepreneurs," at the University of Southern California's Marshall School of Business. They are also investors, corporate advisors, and co-founders of Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset.  Sought after as keynote speakers and guest lecturers, they love connecting with audiences from diverse industries, professions, and backgrounds and showing them that it's possible to successfully sell without being someone you're not. Click here for this episode's website page with the links mentioned during the interview...  https://www.salesartillery.com/marketing-book-podcast/unsold-mindset-coggins-brown

466 Forget The Funnel by Georgiana Laudi

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