The Solo Coach

Forget the Price Ladder: Build Coaching Offers That Match Client Readiness


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Is it time to stop chasing the pricing ladder and start building offers that actually transform lives?

In this episode of The Solo Coach Podcast, we’re diving into the concept of capacity-based ascension—a powerful alternative to pricing strategies based solely on perceived value or authority.

If you’ve ever felt torn between pricing your programs higher or meeting your clients where they are, this episode is for you.

We’ll explore:

● Why some high-ticket clients are the most overwhelmed

● The hidden cost of ignoring client readiness

● How to build offers that lead to real transformation

As a solo coach building a transformational business, this episode will empower you to rethink how you structure and price your offers, so your clients can actually grow into them.

What You’ll Learn:

● Why emotional, energetic, and logistical readiness matter more than money

● How to create a “readiness stack” instead of a pricing ladder

● The shift that leads to more client wins, referrals, and results

Resources Mentioned:

● Subscribe to Find Coaching Clients Newsletter

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If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and build their businesses with clarity and heart.

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The Solo CoachBy Michelle Sera