Forget Traffic 4: Escape the Hamster Wheel

This episode was made in response to the first live ActiveGrowth Podcast webinar we held. From the questions and comments we got there, we figured out the two main things we could do to help you make the most of the "Forget Traffic!" philosophy. First, the reason why "audience first" feels better, even though it's much more likely to fail (and fail after you've invested a lot of time and effort). Once you understand this, you're much more likely to reject the allure of audience building before customer getting. Second, we walk through several examples of businesses where a "customer first" solution isn't obvious. But as you'll see: still possible to do (and still the fastest path to success). You can get the shownotes and PDF for this episode at https://activegrowth.com/5