Most online businesses make traffic generation a priority. After all, the more traffic you get, the better it is for your business, right? As it turns out: wrong. Especially for new businesses, focusing on traffic generation is a distraction and waste of time. And the most common approach to building an audience and business online is totally backwards. In this episode, you'll discover the "customer first" and upside down way of building a business and even getting your first customer before you ever worry about traffic. Get the show notes here: https://activegrowth.com/1

Forget Traffic 1: The Useless Obsession With Traffic Generation

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Things are changing, mostly for the worse. But what can we do, as entrepreneurs, to keep the economy going and to step in with services, products and solutions where new needs arise? Times of change are always difficult, but they're also always times of great opportunity. In this episode, we discuss what such opportunities are and where entrepreneurs can step up and do their part. Blog post: https://activegrowth.com/crisis-opportunities/

New Business Opportunities that Arise from Times of Change

Links & resources: https://activegrowth.com/recession-proof-strategies/ Why do some businesses fold immediately when there's economic trouble, while others sail through seemingly unharmed? What strategies can entrepreneurs employ in these times of uncertainty, to not only make it through but even gain an advantage? In this episode, Shane Melaugh and Oliver Cowlishaw explore these topics.

How to Recession-Proof Your Income

Counterintuitively, a crisis like the one we find ourselves in is the perfect time to invest in yourself and double down on your good habits. In this episode we take a deep dive into what entrepreneurs can do right now, to take care of their "basics", become more focused and more capable, and ultimately not only survive but thrive in difficult times. Links and resources: https://activegrowth.com/personal-strength/

Now is the Time to Invest in Yourself

Article and resources: https://activegrowth.com/covid-intervention/ Timestamps: 00:33 - My experience building a business during a recession. 02:40 - Prepare to get uncomfortable. And make it count. 06:19 - Use strategic pessimisim & raise your standards when evaluating new business ideas. 09:49 - The opportunities lie in counter-intuitive action. 12:59 - Now is the time to do "local good". 16:42 - My filter bubble has been doing great. Yours?

Build a Business During the Recession - COVID Crisis, Part 2

Article with resources and links: https://activegrowth.com/covid-intervention/ Timestamps: 00:48 - Who this is made for. 04:15 - Calculate your "runway score". 08:41 - If you have a high runway score: play the long game. 13:06 - If you have a low runway score: ​what tradeoffs to make. 17:19 - Identify & take action on leverage points in your business. 21:04 - 80/20 your offers for a time of crisis. 22:33 - How to online-ify an offline business.

Forget Traffic 1: The Useless Obsession With Traffic Generation

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