This episode is a masterclass in B2B social media strategy with Peter Walker, Head of Insights at Carta.Peter sat down with Daniel & Matt to break down the entire playbook he used to gain 150,000 followers & a Top Voice badge on LinkedIn.He has 25 million impressions year to date.Peter holds nothing back, explaining why tracking signups from posts is "not the point," why "inbound DMs" are his favorite metric, and why LinkedIn has "no competitors that actually matter" for B2B.For sponsorships or business inquiries reach out to [email protected] Peter on LinkedIn: https://www.linkedin.com/in/peterjameswalker/Join Matt & I as we build a $10M Podcast: Subscribe on Spotify, Apple, & Youtube.Thanks for the support!