Marketing in the tech channel has evolved, and relying on traditional MDF (Market Development Funds) to drive results doesn’t cut it anymore.

The old days of using MDF as your primary marketing engine are gone, replaced by the need for more creative, strategic approaches.

Today, it’s not enough to simply cash in on MDF dollars and pump out generic content. You need to build long-term relationships, define your unique value proposition (UVP), and supplement MDF with your own marketing efforts. Creativity and strategic investment are critical to standing out and driving genuine results in this new landscape.

Understanding how MDF fits into this new reality—and how to use it effectively—can be the difference between barely getting by and dominating your space.

Successful tech marketers are finding ways to supplement MDF with their own marketing resources, focusing on customer relationships and brand awareness and creating authentic, targeted content that speaks to their audience’s unique needs.

Panel:

Sam Grise, Director of Strategy, 4B Marketing

Tyler Jacobson, Director of Marketing, 4B Marketing

Aaron Rosenbluth, Director of Content, 4B Marketing