In Episode 45 of Chain Reactions, we sit down with Adrienne (aka Adz), CMO of [Gnosis](https://www.gnosis.io/), to explore what it really means to “fork banks,” and why now is the moment to fight for crypto’s original values.We get into how Gnosis is uniquely positioned to push the space forward: a fully operational Layer 1 with no downtime in 7 years, deeply values-aligned founders, and a full suite of infra (Gnosis Chain, Pay, Card, Safe, Circles, CowSwap, and more) built for a new kind of financial system, one where profits and power flow to users, not from them.**We also talk about:**- The brand reboot behind “Bank on Gnosis”- Why Gnosis is launching its own consumer app in Ireland (and what students really think about money)- What Web3 gets wrong about ownership, rewards, and trust- And how streetwear, co-creation, and cooperative finance might onboard the next million usersIf you’re tired of rebuilding TradFi with new branding, or trying to build something better with real-world adoption in mind — this is the blueprint.