When you think about design, data probably isn’t the first thing that comes to mind. Yet, that’s exactly what you should be thinking about according to Bobby Fijan of Form Developers. Data, especially on the local level, offers invaluable insight into what people really want in a floor plan and what they’ll spend money on. That’s why you should seek out data early on as you begin a new project. Just keep in mind that it’s not the only important factor.

Interview Takeaways

• Consider the tenant experience
• Listen to the data
• Be the expert
• Speak the developer’s language
• Let the city guide your design
• Prove your expertise
• Share online if you won’t in real life 
• Measure to improve
• Be humble
• Read the code
• Start off product-oriented
• Make the inside count

Show Links

• Connect with Bobby Fijan on LinkedIn or Twitter
• Check out Form Developers 
• Connect with George Valdes on LinkedIn or Twitter
• Connect with Chris Morgan on LinkedIn 
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