Formafantasma is a research-driven design studio founded in 2009 by Andrea Trimarchi and Simone Farresin.

Their work ranges from products and spatial projects to installations and exhibitions, created both independently and in collaboration with brands such as Hermès, Lexus, Max Mara, and Bvlgari.

In this talk, Andrea Trimarchi and Simone Farresin open up about their creative process. They dive deeper into the thinking behind projects such as Prada Frames and Staging Modernity for Cassina, reflect on design’s responsibility in a complex world, and share their perspective on ethics, AI, and working with brands in more meaningful ways.

👀 Read the article on our website: https://karalyte.com/formafantasma-on-a-creative-process-rooted-in-imagination-and-responsibility/

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Discover more of Formafantasma’s work at https://formafantasma.com and https://www.instagram.com/formafantasma/.

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