Nicole Peck is the founder of NP Collective, a strategic marketing consultancy company focused on executing and delivering experiences, online and live, that deliver results. She was most recently the executive vice president at BizBash Media where she oversaw the events, marketing, and sales teams. With more than 22 years in the events industry, she has extensive experience developing and executing successful programs for new event launches and entrenched industry trade shows, inclusive of customer acquisition, event experience, and brand loyalty. She is known for her passion and ability to bring break down concepts and reconstruct ideas to fashion results and is also an advisor to event technology start-ups. She is a sought after public speaker and educator on topics such as event trends and event experience, leadership and team building, and maximizing technology for productivity. She stands firmly behind the belief that the personal handshake is irreplaceable and takes tremendous pride in helping facilitate authentic and meaningful connections. She is a Robert Krakoff Leadership Institute graduate and was named to the Folio 100 in 2018. Nicole graduated Magna Cum Laude with a Bachelor of Arts for both English and Communication from the State University of New York at Buffalo and resides in New York City with her son.