David Pullara drops truth about brand storytelling that'll make you rethink everything you thought you knew about building a business. A simple reality check: "Companies spend 40-50 hours a week thinking about their product, but consumers see it for 2 seconds in their peripheral vision" Why this matters for your brand: Most founders can't answer "why should people care?" (Strategic Positioning crisis) Your lowest-paid employees are often your brand's face (People alignment disaster) Strategy doesn't slow you down - it speeds you up (execution game-changer) His counter-intuitive advice: Any good brand isn't for everybody! Watch if you want to learn: How Dollar Shave Club got 13M views without a Hollywood budget Why being "really good at working with clients" isn't differentiation The "orange juice problem" is killing your marketing ROI How to build brands that become magnets, not needles in haystacks Perfect for startup founders, CMOs, and anyone who thinks brand building is just about pretty logos and clever copy.