FEATURED MOMENTS:

• [00:06:49] - "Execution over anything" - Key philosophy on turning ideas into reality
• [00:12:57] - Singapore email story - Creative networking approach that landed NFLPA job
• [00:27:31] - Perfect sales record claim - Confidence from high-level sales training
• [00:34:34] - Corporate politics reality check - Honest assessment of perception vs. performance

RECOMMENDED SEGMENTS FOR TIME-LIMITED VIEWERS:

1. [00:03:48] - Secret Sauce and Career Strategy - Core philosophy on staying ahead in marketing
2. [00:12:57] - Creative Networking Stories - Practical examples of relationship building
3. [00:24:52] - Career Detours and Skill Building - How diverse experiences create marketing expertise
4. [00:34:34] - Corporate Politics Reality - Essential insights for professional advancement

INTERVIEW OVERVIEW

[00:00:00] - Introduction and Current Role Overview

• Raquel introduces her role as global head of athlete partnerships at Snap, discussing stadium naming rights deals and Snapchat's creator monetization through ad placement in stories

[00:00:47] - Professional Background and Introduction

• Host introduces Raquel's extensive marketing background including roles at Snap, Uninterrupted, Nike, Baltimore Ravens, and her own company
• Discussion of current marketing trends focusing on AI, VR, and AR technologies

[00:03:48] - Secret Sauce and Career Strategy

• Raquel explains her "secret sauce" as knowledge acquisition and staying ahead of industry curves
• Details her method of monitoring LinkedIn for job opportunities and industry intelligence
• Notable moment: [00:06:49] - "Execution over anything. A lot of people have great ideas, but don't know how to get them over the finish line"

[00:10:28] - Relationship Building and Professional Networking

• Strategies for building professional relationships as an introvert
• Creative approaches to making connections, including the Singapore email story for NFLPA job

[00:14:22] - Day-in-the-Life: Juventus Partnership Case Study

• Detailed breakdown of Juventus soccer team partnership with Snapchat
• Explanation of AR jersey technology and content creation process

[00:16:15] - Augmented Reality vs Virtual Reality Explained

• Technical explanation of AR vs VR technologies and Snapchat's philosophy

[00:17:48] - Snapchat's Discover Feed and Creator Economy

• Explanation of media partnerships and creator monetization on Snapchat
• Details about ad placement in creator stories and revenue sharing

[00:22:15] - Most Coveted Marketing Skills

• Discussion of diverse skill sets over specialization in marketing roles
• Emphasis on being a "jack of all trades" rather than master of one

[00:24:52] - Career Detours and Skill Building

• How non-sports roles (Capitol Hill, sales) enhanced marketing capabilities
• Lessons from selling stadium naming rights deals

[00:29:37] - Creative Marketing Execution Examples

• Detailed examples of out-of-the-box marketing for stadium naming rights
• Custom suitcases, virtual projections, and immersive experiences

[00:30:59] - Entrepreneurial Journey: Alpha Zoom Creative

• Origin story of starting a marketing company through helping athlete friends
• Transition from free work to paid opportunities

[00:34:34] - Corporate Politics and Perception Management

• Candid discussion about the importance of perception in corporate environments
• Struggle with self-promotion and visibility in professional settings
• Notable moment: [00:34:34] - "I hate corporate politics... but perception is reality"

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