In her book "Good Power," former IBM CEO Ginni Rometty challenges the negative connotations often associated with the concept of power. She argues that power can be a force for good, and that building belief is at the heart of good power. Building belief involves creating an environment in which people voluntarily want to do something, rather than being ordered to do so out of fear. Rometty suggests that co-creating the future with others, rather than dictating it, is a key element of building belief. It is important to make the process personal by showing empathy for those involved and being authentic and honest about the challenges ahead.

Rometty draws on her own experiences to illustrate these principles. For example, when IBM acquired PricewaterhouseCoopers Consulting, she acknowledged the risks involved and showed empathy for the changes employees would have to go through. Ultimately, Rometty believes that building belief and empowering others — rather than attempting to sway them with money — is key to being a successful leader. She urges leaders to focus on building their own power first and then using that power to influence and inspire others toward a common goal.

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About Ginni Rometty:

Ginni Rometty was the ninth chairman, president, and CEO of IBM. Under her leadership, the 100-year-old company reinvented 50% of its portfolio, built a $25 billion hybrid cloud business, and established leadership in AI and quantum computing.

Rometty also drove record results in diversity and inclusion and supported the explosive growth of an innovative high school program to prepare the workforce of the future in more than twenty-eight countries. Through her work with the Business Roundtable, Rometty helped redefine the purpose of the corporation. She has been named Fortune's #1 Most Powerful Woman three years in a row, is a member of the National Academy of Engineering, and was honored with the designation of Officier in the French Légion d'Honneur.

Today Rometty serves on multiple boards and cochairs OneTen, a coalition committed to upskilling, hiring, and promoting one million Black Americans by 2030 into family-sustaining jobs and careers.

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