Former "Mad Man" Hank Wasiak and strategist and venture capital advocate Hessie Jones join us on this episode of The Backpack Show with Chris Brogan and Kerry O'Shea Gorgone. Hank Wasiak is a communications industry leader who has worked with the corporate elite of global businesses. He is a partner at The Concept Farm, one of today's hottest creative companies, best selling author, teacher, key note speaker, and three time Emmy award winning television host. We'll talk with Hank about his new book, "From Mad Man to Happy Farmer: Fifty-five Years of Sane, Sage Advice from a Marketing Guru Still Crazy about the Ad Biz." http://www.madmanhappyfarmer.com/