The Integrity Wall is a public pledge campaign that aims to rally support for clean and ethical sport. It comes after the controversial announcement of The Enhanced Games and its open promotion of drug-enhanced performance.

 Former CEO of Skins Jamie Fuller told Bill McDonald on 4BC Mornings "there is technology and data available to us today that helps athletes that people should absolutely be focusing on, as opposed to sticking dangerous substances into themselves that have potentially lethal consequences."

"This is a marketing campaign on their behalf to flog snake oil drugs," Fuller continued.

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