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Emil Michael, former Chief Business Officer at Uber, believes failure is vital to success. According to him, failure played a pivotal role in the stratospheric expansion that made Uber one of the world’s fastest-growing companies.

Michael points to Uber's endeavors in China, where immense opportunities clashed with daunting operational costs, including intense competition with local rival DiDi. He delves into the complex decision-making by both himself and Uber’s founder, Travis Kalanick, that ultimately led it to merge with its competitor.

Michael believes a high level of business acumen is required to transform setbacks into strategic victories. He encourages anyone trying to create something to embrace failure and harness their ambition to foster exponential growth.

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