In this episode, Bonnie is joined by Joey Savage, founder and CEO of Savage Nutra, and they  discuss Joey's journey from starting at a GNC store at 16 to becoming a key player in the supplement industry. He details his role in developing C4 pre-workout at Cellucor, which became a major product. He then shifts focus to BHB, a ketone body, and its applications in nootropics and longevity. They highlight the challenges of formulating BHB drinks and the importance of compliance. The also talk about developing innovative products and winning awards and emphasize the versatility and potential of BHB in various health and performance contexts.

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