Fortnite Vs. PUBG. PlayStation Vs. Xbox. Mario Vs. Sonic. Why do fans fight tooth and nail over their preferred variation on a genre? Good question, hypothetical inquisitor!

Satchell Drakes and Matt Perez talk about gaming’s fevered feuds between fans and their own experiences in the fray. Also, Tiffany Barnett White, an associate professor of business administration at the University of Illinois, sheds some light on how advertising and businesses influence these competitive battles and why in the world fans live and die with these products.