When the C-E-O of Charles Schwab - Walt Bettinger - walked on stage at Fortune’s Brainstorm Finance conference this June, he quickly noted that he was overdressed in his suit and tie. But he dismissed the idea that his brokerage firm only appeals to an older suit-and-tie crowd. SOT 9:33 About 53% of our new-to-firm households are millennials. And we bring in of course close to half a million new households every year, adding to a base that measured in many millions.