Did you have a bowl of cereal for breakfast this morning? Probably not. A growing number of breakfast eaters are giving cereal the cold shoulder. That helps explain why sales at Kellogg - the Michigan company that brought us Corn Flakes, Raisin Bran, Fruit Loops and more - have been hurting. Steve Cahilane (KAYhill-lane) stepped into the CEO role in late 20-17, and has been focused on boosting those falling numbers.