Professor Ted London, the Ford Motor Company Clinical Professor at the University of Michigan’s Ross School of Business, shares key insights from his acclaimed book, “The Base of the Pyramid: Promise Building Businesses with Impact and Scale.”

In this episode of Business Talk, Professor Ted London explains how “Base of the Pyramid” thinking has evolved from a fortune-finding mindset, treating low-income communities as untapped markets, to a “fortune-creating” approach that builds solutions with communities as essential stakeholders and partners. Drawing on examples such as micro-insurance for smallholder farmers in Ethiopia, he shows how enterprises can co-create new markets by tackling demand, trust, and awareness barriers, unlocking scalable models that improve resilience and livelihoods. He also challenges the assumed trade-off between financial sustainability and social impact, arguing that scalable ventures must design business models that achieve both, supported by the CIE framework (Co-Creation/Envisioning, Innovation/Piloting, Embedding/Scaling), stronger partnership ecosystems, and impact measurement that reflects poverty’s multidimensional nature (economic capability, financial well-being, and relationship well-being).

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

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