Welcome back to the Forward One Podcast, hosted by Josh Spitzen and Joey Sacavitch of Forward One Real Estate. Today, we sit down with Jose Prats, the entrepreneur behind Character Homes, whose journey from running a bike shop to building a $50M real estate business is nothing short of inspiring. In this conversation, we dig into how Jose turned his passion for architecture into a thriving niche, the lessons he learned flipping homes, and how social media now drives 80% of his business. If you’ve ever wondered how authenticity, hard work, and vision can transform a career, this episode is packed with insights you won’t want to miss.
Connect with the Forward One Team!
Josh:
https://www.instagram.com/spitzenjosh/
Joey:
https://www.instagram.com/joeysnacks/
Jose:
https://www.instagram.com/thejoseprats/
Timestamps
00:00:00 Introduction and Welcome
00:01:25 Character Homes and Architectural Passion
00:04:10 First Flip Experience and Lessons Learned
00:11:09 Building a Real Estate Career
00:20:12 Social Media Strategy and Impact
00:25:29 Content Creation and Authentic Branding
00:32:56 The Power of Social Media in Real Estate
00:33:48 Content Strategy: Video vs. Carousel
00:34:17 Insights from Meta and Trial Reels
00:36:04 Engagement and Tracking Success
00:39:05 The Future of Character Homes
00:40:55 Marketing Unique and High-Value Properties
00:42:48 Leveraging YouTube for Real Estate
00:56:21 Rapid Fire Round: Personal Insights