To mark World IP Day, we share the 15 practical tips to help businesses manage, protect and extract value from their intellectual property.

The episode covers the full lifecycle of IP, from initial audit through to enforcement and commercialisation. It looks at how businesses can identify gaps in their existing rights, protect brands early, and ensure their IP strategy keeps pace with commercial growth.

Key topics include:

• Conducting an effective IP audit and identifying gaps in protection
• Protecting trademarks early and planning for international expansion
• Securing domain names and social media handles as part of brand strategy
• Maintaining consistent use of brand assets to support enforcement
• Avoiding common pitfalls around ownership, disclosure and third-party content
• Monitoring and enforcing rights, and responding to infringement
• Commercialising IP through licensing, assignment and wider business strategy

The discussion also highlights practical risks that arise in real business scenarios, including diluted brand protection, challenges with enforcing rights, and the impact of inconsistent IP strategies over time.

This episode is intended for in-house counsel, brand teams and business leaders in a commercial context.

This content is for general information only and does not constitute legal advice.