3 Foundational Pieces of Your Marketing Message

There's something celebrity online marketers get wrong about marketing messaging all the time.  They teach you that messaging is just one simple thing, like, it's an elevator pitch, your unique selling proposition, a content plan, or your client avatar.  It’s not.  If you've been a fan of the show for a long time, you know that your marketing message is literally everything your business communicates. Whether it's in marketing, on your website, in sales conversations, and even when you're being interviewed on podcasts or asked to speak on a stage, it’s ALL messaging.  It's a huge foundational area of your business to work on. I know that can feel overwhelming to create. It can feel like you just don't know where to start, so you put it off..  That's why on today's pod, I wanted to tell you exactly where to start. We're going to talk about 3 foundational pieces of messaging to focus on first so you can make your marketing more effective straight away. In this episode, you'll hear: The alternative to pain point marketing Why bad messaging actually costs your business The three key pieces of messaging to focus on first for more effective marketing are micro-stories, problem statements, and why-buy statements.