This document offers a guide to effective prompt design for marketing using AI. It details the characteristics of a good prompt, including clarity, context, specificity, and tone. The guide then explains how to structure prompts for various AI outputs, such as text, summaries, and visuals, and discusses the balance between open-ended and closed-ended prompts. Finally, it covers managing ambiguity, iterative refinement, contextualization, and the importance of prompt templates, providing numerous examples to illustrate best practices.