As Proof has grown from 3 friends working out of a basement in Maryland to a company of 15 working in downtown Austin, Texas — Dave has had to change the way he thinks. It's no longer a situation where he can work in a silo, he's had to develop systems to better manage and lead a team. In this episode, he deep dives on the books, strategies, and actions he's taken to make the shift from marketer to CEO.