In this episode, Dave is joined by Ben Johnson, the wizard behind Proof's content to discuss the launch of this very show. They'll talk through the concept of the show, the goal of Scale or Die, the equipment we use to film, how we book guests, our production process, our editing cycle, our launch strategy, and the methods we've used to scale the show.

If you've ever thought of producing your own podcast — or if you're just curious why we do this every week — this show has all of your answers.