The Internet has changed a great deal over the past decade, and it's about time for marketing to catch up. In this episode, Dave continues his talk from last week on why Marketing 3.0 is an era in which every person has their own unique funnel. He explains how his team has used the concept to increase demos and trials at Proof. Plus, he'll give a preview of the new software project Proof has been working on for the last few months. This is part 2 of 2. Part 1 originally aired 2/22.