The best contemporary brands aren’t just brands. They’re communities, each with a distinct voice and feel. 

Plus, there’s a whole world of influencers and celebrities that brings a new line of questions for founders: Who fits our brand best? How do we make real relationships and work together beyond one Instagram Reel? 

On this episode of The Business Model by Inc., deputy editor Michelle Legro wraps up her Founder Group Chat with two experts in brand building: Tyler Fish, co-founder of Sun Home Saunas, and Sanja Komljenovic, CEO of ONA Creative. 

They tackle the tough questions on building a community around your brand and making real connections.