On this Founder Group Chat, we’re looking at three very different companies: A food truck for dogs, kid-coded cereal for adults, and yet another craft beer brand.  

Any of these ideas could get you laughed out of the room during a pitch meeting. Still, the founders of these companies managed to build successful brands in the wildly saturated food and beverage space — while having some fairly out-of-the-box ideas. 

On this episode, Graham Winfrey goes back to where their journeys began in a chat on launch strategies with Ron Holloway of Woofbowl, LeAnn Darland of TALEA Beer Co., and Gabi Lewis of Magic Spoon.