When you’re a founder building your brand in public, things can get messy as the lines blur between your personal brand and your company’s brand. How do you keep them separate? When does it matter to do so?   

Tough questions, but this Founder Group Chat has answers. Inc. senior editor Rebecca Deczynski gets the scoop from Dianna Cohen of Crown Affair; Sarah Paiji Yoo of Blueland; and Elly Ross of Lil Sweet Treat.