The Business Model by Inc.

Founder Group Chat: Scaling a Cult Brand


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What do a fashion label, a hair care brand, and a wellness retailer have in common? Supply chain woes, of course!  

On this Founder Group Chat, Mizizi’s Paakow Essandoh, Arey’s Allison Conrad, and Hugh & Grace’s Sara Jensen explain how they have scaled their companies.  

While their companies are more cult-favorites than household names, they face the same challenges that bigger companies do. From building a supply chain to managing logistics to getting investment

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