The idea of getting in front of a camera is intimidating for many people, even nightmare-inducing.  

But for many founders in today’s climate, building your brand in public can feel like a necessity. Especially if you’re bootstrapped, serving as both founder and face of the brand saves cash and makes sure you get it right (or as close to right as possible). Still, it’s a daunting job and one that’s bound to lead to some errors.  

Fortunately, this Founder Group Chat includes three women who have built their companies while using themselves as both founder and spokesperson. One made a splash on Shark Tank. Another has become a viral TikToker. A third made her breakthrough in an unlikely way: a viral Google Doc.    

With Inc. senior editor Rebecca Deczynski as host and moderator, here’s our latest panel of founders:  

Sarah Paiji Yoo, co-founder and CEO of Blueland 

Elly Ross, founder of Lil Sweet Treat 

Dianna Cohen, founder of Crown Affair 

They’ll be our group for the next few episodes, starting with Storytelling 101: A lesson on telling your story in an authentic way.  

Short text description for thumbnail (8 words or less):  How to share an authentic brand story