If you want to scale your company and get in front of new audiences, there are two cheat codes: Brand collaborations and retail partnerships.  

However, these are some of the trickiest deals to land. 

On this Founder Group Chat, we learn how from three founders who have figured it out: Mizizi’s Paakow Essandoh, Arey’s Allison Conrad, and Hugh & Grace’s Sara Jensen. 

As you’ll hear, sometimes the side door is the best way into a deal — if you don’t just go crashing through the front.